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fire starter gel
Skip itSoft demand (-49.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$21.77avg listing price — sweet spot $15–$100
Price range
Great$12.38–$43.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Review moat
Good538.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$76K$76K/yr · 41K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Growth
Bad-49.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand