71
fire pit
Launch itA $13.6M/yr market growing +67.5% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$13.6M$13.6M/yr · 14.2M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Growth
Great+67.5%90-day search growth — must beat 0% to launch
Review moat
Good994.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$143.40avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Bad$5.98–$595.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale