53
fill and chill table
Worth a lookShows demand growing +102.2% this quarter, but prices mostly outside the sweet spot ($9.88–$1216.52) keeps it on the watch list.
Growth
Great+102.2%90-day search growth — must beat 0% to launch
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good640.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$124.77avg listing price — sweet spot $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$66K$66K/yr · 27K searches
Price range
Bad$9.88–$1216.52cheapest to priciest tracked listing — scored on the share inside $15–$100