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fiddle leaf fig soil
Skip itA concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$9.70–$30.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Okay3,971.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 29K searches
Competition
Bad84%top-5 click share — a locked-up shelf