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fertilizer
Launch itA $8.0M/yr market growing +76.8% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$8.0M$8.0M/yr · 4.8M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Growth
Great+76.8%90-day search growth — must beat 0% to launch
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Price range
Good$5.02–$29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,484.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand