48
fast draining potting soil
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Price range
Good$7.16–$23.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad5,133.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 42K searches