75
fairy garden
Launch itA $1.8M/yr market growing +80.8% this quarter with returns at 1.5% — clears our launch bar.
Brand share
Great41%top-5 brand share — no brand owns this niche
Market size
Great$1.8M$1.8M/yr · 4.3M searches
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 6% kills the launch gate
Growth
Great+80.8%90-day search growth — must beat 0% to launch
Price range
Great$4.28–$64.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good657.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale