48
ez-flo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible69.56avg incumbent reviews — the moat a new listing must climb
Growth
Great+98.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$255.30avg listing price — sweet spot $15–$100
Market size
Okay$145K$145K/yr · 14K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$35.25–$745.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand