69
estate sale signs
Worth a lookShows searches that convert (13.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.84avg listing price — sweet spot $15–$100
Review moat
Great137.26avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.00–$69.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$330K$330K/yr · 102K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse