46
easter pillow covers 18x18
Skip itSoft demand (-89.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great33%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$13.43avg listing price — sweet spot $15–$100
Review moat
Good1,078.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$6.21–$24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$199K$199K/yr · 675K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-89.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand