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easter decorations outdoor
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but soft demand (-96.7% this quarter) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Price range
Great$11.13–$62.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great474.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 578K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-96.7%90-day search growth — must beat 0% to launch