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62

earwig

Worth a look

Shows demand growing +247.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 99Conversion 96Competition 25Returns 95Price range 89Avg price 95Brand share 3Review moat 32Quality gap 38

Growth

Incredible+247.8%

90-day search growth — must beat 0% to launch

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$25.36

avg listing price — sweet spot $15–$100

Price range

Great$8.72–$96.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$605K

$605K/yr · 169K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,280.06

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Trending

Trend