59
dohenys
Launch itA $1.1M/yr market growing +122.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+122.4%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 174K searches
Avg price
Good$117.00avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$28.86–$269.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,099.74avg incumbent reviews — the moat a new listing must climb