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digging tools
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Growth
Great+109.1%90-day search growth — must beat 0% to launch
Avg price
Incredible$44.76avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$11.57–$168.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,956.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 20K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Trending