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dig defence
Worth a lookShows a sweet-spot price point ($78.66 avg), but brand-locked demand (top 5 brands take 82% of clicks) keeps it on the watch list.
Avg price
Great$78.66avg listing price — sweet spot $15–$100
Review moat
Good857.31avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$254K$254K/yr · 79K searches
Price range
Okay$24.43–$199.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals High Price