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diatomaceous earth
Launch itA $10.4M/yr market growing +98.0% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$10.4M$10.4M/yr · 3.7M searches
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$21.46avg listing price — sweet spot $15–$100
Growth
Great+98.0%90-day search growth — must beat 0% to launch
Price range
Great$9.97–$36.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,692avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand