32
dekorra
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Growth
Good+55.2%90-day search growth — must beat 0% to launch
Avg price
Good$119.25avg listing price — sweet spot $15–$100
Review moat
Good889.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$35.53–$398.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 12K searches
Signals High Price