53
decon
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.92avg listing price — sweet spot $15–$100
Price range
Good$5.82–$32.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$307K$307K/yr · 173K searches
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad8,168.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand