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68

daylily bulbs

Worth a look

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 80Conversion 26Competition 78Returns 99Price range 78Avg price 89Brand share 67Review moat 91Quality gap 98

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Great176.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.54

avg listing price — sweet spot $15–$100

Growth

Great+73.7%

90-day search growth — must beat 0% to launch

Competition

Great37%

top-5 click share — an open shelf

Price range

Great$5.60–$49.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$74K

$74K/yr · 174K searches

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