49
d-fense dust
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Great+82.5%90-day search growth — must beat 0% to launch
Price range
Great$10.05–$34.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,228.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$60K$60K/yr · 21K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Signals Low Review Barrier