55
cute doormat
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.08avg listing price — sweet spot $15–$100
Price range
Great$9.31–$107.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,138.74avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 250K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand