83
critter ridder animal repellent
Launch itA $1.1M/yr market growing +152.9% this quarter with returns at 1.5% — clears our launch bar.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Growth
Incredible+152.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$43.26avg listing price — sweet spot $15–$100
Price range
Great$13.09–$92.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 778K searches
Review moat
Good1,104.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale