73
creeping phlox
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Great+102.3%90-day search growth — must beat 0% to launch
Competition
Great35%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$3.53–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good984.45avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 303K searches
Avg price
Okay$9.91avg listing price — sweet spot $15–$100