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creeping phlox live plants
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+161.9%90-day search growth — must beat 0% to launch
Avg price
Great$20.80avg listing price — sweet spot $15–$100
Review moat
Great228.3avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great$6.69–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 47K searches