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craftsman mower
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+123.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Review moat
Okay2,462avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$321.03avg listing price — sweet spot $15–$100
Market size
Bad$72K$72K/yr · 18K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$228.07–$606.39cheapest to priciest tracked listing — scored on the share inside $15–$100