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coneflower seeds
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good934.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Okay$171K$171K/yr · 282K searches
Avg price
Bad$8.34avg listing price — sweet spot $15–$100
Price range
Bad$4.71–$18.15cheapest to priciest tracked listing — scored on the share inside $15–$100