56
comfrey
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.87avg listing price — sweet spot $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.19–$36.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good979.63avg incumbent reviews — the moat a new listing must climb
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 117K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand