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coleman pool
Launch itA $2.4M/yr market growing +206.6% this quarter with returns at 0.7% — clears our launch bar.
Growth
Incredible+206.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 517K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Okay3,457.19avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$13.93–$2546.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$662.95avg listing price — sweet spot $15–$100