51
cold frame
Worth a lookShows beatable incumbent ratings (3.9★), but weak search conversion (0.2%) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good541.45avg incumbent reviews — the moat a new listing must climb
Avg price
Good$130.37avg listing price — sweet spot $15–$100
Price range
Bad$13.34–$559.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-27.8%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 128K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale