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coco coir perlite mix
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$24.03avg listing price — sweet spot $15–$100
Price range
Great$9.86–$46.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good690.05avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$45K$45K/yr · 55K searches