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citronella plant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Growth
Incredible+142.3%90-day search growth — must beat 0% to launch
Avg price
Great$22.20avg listing price — sweet spot $15–$100
Price range
Great$7.88–$86.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good643.71avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$137K$137K/yr · 161K searches