46
christmas plaid rug
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.08avg listing price — sweet spot $15–$100
Price range
Great$13.58–$40.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+55.0%90-day search growth — must beat 0% to launch
Review moat
Good947avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 101K searches