46
christmas door decorations
Skip itSoft demand (-34.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Great499.43avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.74–$45.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.06avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Okay$177K$177K/yr · 1.4M searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.3%90-day search growth — must beat 0% to launch