51
chlor brite
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+123.2%90-day search growth — must beat 0% to launch
Review moat
Great196.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$73.20avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$20.41–$269.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 31K searches
Brand share
Bad100%top-5 brand share — brand-locked demand