51
checkered outdoor rug
Worth a lookShows a sweet-spot price point ($21.33 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Great$21.33avg listing price — sweet spot $15–$100
Price range
Great$11.78–$51.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Okay2,023.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 682K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale