63
checkered flag
Worth a lookShows sweet-spot pricing room ($4.78–$84.91), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Price range
Great$4.78–$84.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Good518.32avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Market size
Good$286K$286K/yr · 315K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand