66
cat grass
Launch itA $1.3M/yr market growing +2.2% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 970K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.54–$30.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,860.09avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand