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carpenter bee bait
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Price range
Great$10.99–$47.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good613.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Market size
Okay$160K$160K/yr · 51K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals Quality Gap