42
capillary mat
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible44.81avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.86–$29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Market size
Bad$10K$10K/yr · 18K searches
Signals Low Review Barrier