68
calla lily bulbs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great121.12avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.97avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$5.19–$49.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+46.0%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 75K searches