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california flag
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.61avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.01–$37.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Review moat
Good1,228.5avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$138K$138K/yr · 100K searches
Competition
Bad74%top-5 click share — a locked-up shelf