63
butterfly stakes
Worth a lookShows demand growing +113.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+113.8%90-day search growth — must beat 0% to launch
Competition
Great34%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.73avg listing price — sweet spot $15–$100
Price range
Good$7.18–$33.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,075.07avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 52K searches