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butterfly plant
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Price range
Good$5.75–$35.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,583.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$22K$22K/yr · 80K searches