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butterfly kit
Worth a lookShows demand growing +125.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+125.3%90-day search growth — must beat 0% to launch
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.12avg listing price — sweet spot $15–$100
Price range
Great$7.69–$46.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Market size
Good$649K$649K/yr · 452K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,881.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals Trending