butterfly feeder
Worth a lookShows demand growing +161.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+161.8%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.73avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$2.81–$37.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,782.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$46K$46K/yr · 124K searches