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butterfly bush
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Great$22.24avg listing price — sweet spot $15–$100
Review moat
Great314.21avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Growth
Great+70.6%90-day search growth — must beat 0% to launch
Price range
Good$6.39–$39.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$109K$109K/yr · 180K searches
Signals Quality Gap