62
burlap
Launch itA $1.0M/yr market growing +6.5% this quarter with returns at 1.9% — clears our launch bar.
Avg price
Great$17.48avg listing price — sweet spot $15–$100
Price range
Great$5.71–$60.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 930K searches
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,134.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.5%90-day search growth — must beat 0% to launch