79
bunting
Launch itA $1.3M/yr market growing >1,000% this quarter with returns at 1.1% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.80avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$6.99–$105.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 1.5M searches
Competition
Great34%top-5 click share — an open shelf
Review moat
Good678.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale