55
brown mulch
Worth a lookShows low returns (0.6%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Incredible+128.3%90-day search growth — must beat 0% to launch
Avg price
Great$56.14avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great279.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.51–$316.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 50K searches