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boric acid roach killer
Launch itA $1.4M/yr market growing +41.3% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 985K searches
Avg price
Good$14.16avg listing price — sweet spot $15–$100
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$5.33–$22.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,506.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand